| Eugenia Ye

#InspiringInclusion with Neo Su Yin, CEO of Singpost Singapore

An International Women's Day 2024 Special | #InspiringInclusion: Women in Leadership 


As we celebrate International Women's Day this week, we are honoured to highlight three remarkable ladies in our midst who are not only valued customers at Nodspark, but respected leaders in their own fields. 

We sincerely hope that with each of the lady's shared experiences navigating the complexities at work, that they will serve as a beacon of inspiration for all women out there to pursue their aspirations with confidence.


1. Could you give an introduction of who you are and what you do for work?  

Hello, I'm Neo Su Yin, the CEO of Singapore at SingPost! I'm passionate about guiding the Singapore business through the ever-changing world of postal and eCommerce logistics. We're constantly working to innovate, be more efficient, and help our business grow. We're all committed to providing the best possible service to our customers and take a lot of pride in delivering on that promise.

(Su Yin, seen here wearing Lazy Lashes, together with her son)

2. Can you share a moment in your life or career where being a woman presented challenges, and how did you overcome them?

Throughout my career, be it at the Republic of Singapore of Navy, Changi Airport or SingPost, there are instances where our gender poses occasional perceived challenges, but each obstacle was an opportunity for growth.

(Su Yin, pictured here during her time as a navy commander of a war ship for 17 years)

One memorable instance involved navigating gender biases. I overcame it by consistently demonstrating my capabilities, encouraging open communication, and championing diversity and inclusion, as well as mentoring younger teammates.  


3. What advice would you give to young women who aspire to pursue their dreams, but have barriers to navigate through and break in a traditionally male-dominated field?

To young women, especially entrepreneurs, my advice is to cultivate confidence, stay resilient in the face of challenges, and seek mentorship. Be persistent, embrace your unique perspective, and never underestimate the power of networking. Most importantly, let your achievements speak louder than preconceptions.


4. As a woman in your position, what other initiatives do you hope to carry out that could have a positive impact on uplifting women at the workspace?

As a woman in a leadership role, I am committed to implementing initiatives that foster an inclusive workplace. This includes mentorship and reverse mentorship programs, leadership training, and creating a supportive environment for women to thrive. I believe in addressing gender disparities through both policy changes and cultural shifts within the organisation.

Fun Questions:

1. How did you get to know of Nodspark? 

My journey with Eugenia, the inspiring SME entrepreneur from Nodspark, began as a customer. The constant search for products that effortlessly blend into our multifaceted lives is a relatable struggle. What truly captivated me, however, was Nodspark's remarkable ability to combine innovation and quality within their growth strategy. By leveraging social commerce, they effectively promote their services and products, making them seamlessly accessible to their target demographic.


2. What about Nodspark have you found to be impactful? 

Nodspark showcases the relentless spirit and grit given the entrepreneurial ventures. Through social commerce, they are able to reach a wider audience and thrive in a competitive market. It's not just about products; it's about fostering an environment where small businesses can flourish and make a significant impact.


3. Anything last words you'll like share with our community out there? 

To the Nodspark community, remember that success is built on passion, determination, and embracing your unique self. Life is too short not to have fun and be a little cheeky! Keep embracing creativity, and don't be afraid to shine. You've got this!


On behalf of the team at Nodspark, we thank you so much, Su Yin, for your time! 

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